Inspired by his dedication to God and deep commitment to family, Gregory Perkins began African American Expressions in a small shop in Sacramento, California in 1991. Having no formal education beyond a high school diploma, Perkins lovingly refers to the B.A. he received when he became “Born Again”.
African American Expressions, now the largest black-owned greeting card company in America, began as a single product company selling ethnically sensitive Christmas cards in three designs. Perkins' persistence was fueled by his childhood experiences watching his father run the family restaurant and nightclub business in Niagara Falls, New York. Today, African American Expressions sells over 2,500,000 cards annually with over 500 original designs. This multimillion-dollar operation has expanded to include many other inspirational gifts such as calendars, handcrafted figurines, journals, mugs, magnets, bookmarks, Christmas decorations, and more.
The company rapidly expands its market share through the distribution channels of thousands of retailers and wholesalers throughout the country and around the world.